Froda AB

Froda AB is a Swedish non-bank lender focused on small and medium-sized enterprises, operating primarily in the Nordics with a digital-first process built on BankID verification and open-banking data to assess cash flow and risk. It offers short- to medium-term working capital financing with amortizing repayment schedules collected by direct debit, and distributes credit both directly and via embedded-lending partnerships with financial institutions and payment platforms. Froda does not take deposits, is not a bank, and its services are not covered by deposit insurance; it finances lending through external funding arrangements typical for non-bank credit providers. Applications are completed online, decisions are largely automated, and disbursement is generally fast by industry standards, subject to verification and credit checks including business registries, tax status, and credit bureau data. Eligibility and product parameters vary by market, but the target customer is a registered business with operating history and recurring revenue; personal guarantees are common for smaller firms. Pricing may be quoted as a fixed total cost rather than a revolving interest rate, which can complicate comparisons across lenders; borrowers should review the effective APR, repayment frequency, any origination or late fees, and the impact of early repayment on total cost. As a corporate lender, Froda falls under applicable Swedish and EU rules for credit and data protection (including GDPR and PSD2 connectivity), but business borrowers do not benefit from the consumer protections that apply to personal loans.